摘要
随着电子商务的快速发展,在线市场的交易份额也在随着网民数量的增加而快速增长。然而,在日常生活中,大多数消费者还是离不开实体商店,即使在电子商务最发达的美国,线下消费比例依然高达92%.于是,出现了将线上服务与线下体验相融合的O2O模式,社区服务O2O便是最近一段时间最火热的O2O模式之一。
With the rapid development of e-commerce, online trading market share also with the number of Internet users increases rapidly. However, in daily life, most consumers still can't do without a physical store; the proportion of consumption even in the most developed of the US E-commerce, the line is still up 92%. Thus, the emergence of the online and offline experience and integration services O2 O one mode of O2 O mode, community service is the most recent O2 O hottest.
出处
《科技与创新》
2015年第8期29-29,34,共2页
Science and Technology & Innovation
关键词
社区服务
O2O
电子商务
消费模式
community service
O2O
e-commerce
consumption patterns