1Arcodia,C.The cultural dimension of eventmanagement:The case for understanding Confucianism. Advances in convention,exhibition&event research,Conventionand Expo Summit . 2003
2Becker,C,Murrmann,S.K.The effect of culturalorientation on the service timing preferences of customers in casualdining operations:An exploratory study. International Journal ofHospitality Management . 1999
3Ferraro,G.P.The cultural dimension of internationalbusiness. . 1990
4Holt,D.H.International management:Text and cases. . 1998
5Kindle,T.Chinese consumer behaviour:Historicalperspective plus an update on communication hypotheses. Historical perspectives of consumer behaviour . 1985
6Yau,O.H.M,Steele,H.C.China business:Challenges in the 21st century. . 2000
7Yu,L.The international hospitality business:Management and operations. . 1999
8Hofstede,Geert.Culture’s Consequences: International Differences in Work-Related Values. . 1980
9Hofstede G.Cultures and Organizations: Software of the Mind. . 1991
