摘要
首先通过对比虚拟运营成熟市场的发展规律,分析了我国虚拟运营市场的发展前景。其次从产品及渠道选择方面分析了虚拟运营市场发展不达预期的原因。最后,阐述了从激烈的虚拟运营市场竞争中脱颖而出的2个关键条件。
By comparing the developmental laws of mature mobile virtual network operator （MVNO） market, tile developmental prospect of China＇ s MVNO market was analyzed firstly. Then, from the perspectives of product and channel selection, the reason of underperformed MVNO market was analyzed. Finally, two key conditions to win the fierce MVNO market were illustrated,
出处
《移动通信》
2015年第7期15-19,共5页
Mobile Communications
