摘要
作为一项应用伦理研究,广告伦理越过了意识形态的藩篱、积累了多维的研究成果,正日益走向全面整合。广告伦理的实践操作性问题将会是未来研究的最大课题。
As a study of applied ethics, advertising ethics has broke ideological fetters, accumulated multi-dimensional achievements and been getting comprehensive integration. It is a big subject that how to practice the advertising ethic.
出处
《云梦学刊》
2015年第2期19-22,共4页
Journal of Yunmeng
基金
浙江省社科联课题<当代广告的伦理困境与路径抉择>(20130085)研究成果
关键词
广告伦理
意识形态
职业道德
道德规范
advertising ethic
ideology
professional ethics
moral norm
