论新媒体时代体育信息的服务创新

Service Innovation of Sports Information Technology in New Media Times

新媒体是新的技术支撑体系下出现的媒体形态,具有改变传统传播格局、信息即时互动、阅读方式多元等特征。当前体育信息服务在资源建设、读者服务、平台建设等方面尚不能适应新媒体时代的发展特征,提出从服务内容、方式、阅读体验等方面创新新媒体时代的体育信息服务。

New media is a new media way supported by new technologies, featured with new transmission ways, various reading ways and instant interaction of message. With the research methods of literature study, questionnaire investigation and expert interview, the paper proposes that the current sports information service can not adjust itself to the new media time in the aspects of resource construction, reader service and platform construction. The paper proposes ways for the innovation of sports information service in the aspects of service content, way and reading experience.