摘要
In China＇s classical novel Romance of Three Kingdoms, the development of an empire is described as ＂long divided, must unite; long united, must divide.＂ The same is true in the business world. In the early 2000s, a great number of large state-owned enterprises （SOEs） in China were dMded into smaller companies that rivaled each other, in order to increase their competitiveness in the market. After more than a decade of fast development, some of them, however, have or will join hands again in response to changed market conditions.
China’s major state-owned enterprises reboot their brand images for the global stage In China’s classical novel Romance of Three Kingdoms,the development of an empire is described as"long divided,must unite;long united,must divide."The same is true in the business world.In the early 2000s,a great number of large state-owned enterprises(SOEs)in China were divided into smaller companies that rivaled each other,in order to increase their competitiveness in the market.After more than a decade of
