促进我国汽车网络营销健康发展的对策研究

Study on Strategies to Promote the Healthy Development of the Automobile Network Marketing in Our Country

作为汽车行业一种新兴的营销方式,汽车网络营销的快速发展给各大汽车厂商提供了新的商机。在我国,由于汽车网络营销尚处于起步阶段,法律法规、网购环境、支付安全、物流配送等方面的不足在一定程度上制约着汽车网络营销的健康发展。从完善汽车网购法律法规、加强政府规划与引导、提高网络化条件下的售后服务质量、建设完善的物流网络、改善网络消费环境等方面探讨了促进汽车网络营销健康发展的主要措施,这将对我国汽车网络营销的健康发展起到积极的促进作用。

As a new marketing mode of automobile, the rapid development of automobile network marketing provides new opportunities to all automobile manufacturers. The automobile network marketing is still in the initial stage in our country. The healthy development of automobile network marketing is restricted because of the lack of laws, network shopping environment, payment security and logistics distribution. Considering perfecting the laws and regulations about automobile network marketing, strengthening government planning and guiding, improving quality of offer-sales service under the network condition, building perfect logistics network, improving the network consumption environment, it discusses the strategies to promote the healthy development of the automobile network marketing, which provides the development of automobile network marketing with important enlightenment.