当代女性消费心理引导下的室内商业环境设计

The Designof Interior Commercial Environment Guided by Modern Women Consumer Psychology

当今女性作为一个重要的消费阶层,消费的不仅是商品和服务的使用价值本身,更包括了对多重心理需要的满足。本文从消费心理学的角度出发,针对这些消费心理的成因和类型进行总结和分析,结合室内商业环境的特征,为怎样设计出真正符合当代女性需求的商业空间这一命题提出了较为合理的建议。

As an important class of consumers, Female Consumption includes the use value of goods and services itself, and meets multiple psychological needs. From the perspective of consumer psychology, we summary and analysis the origin and type, in view of consumer psychology, combined with the characteristics of interior commercial environment, put forward reasonable proposals to how design a commercial space truly meet the needs of contemporary women.