媒体融合背景下传统媒体如何打造“金牌栏目”——以贺州广播电台“政风行风热线”节目为例

Under the background of media convergence traditional media how to create “Gold Section” ——taken Hezhou radio station program as an example

贺州广播电台之所以能将"政风行风热线"打造成一档"金牌节目",主要源自下述一些成功的做法:强化热线组织领导,确保节目正常运转;发挥网络科技优势,架设沟通群众桥梁;加大跟踪督办力度,确保节目取得成效;参与民主评议活动,促进政风行风好转;适时进行户外直播,节目更加贴近群众;扩大热线覆盖面,节目直通村屯农户。

The reasons that He Zhou Radi can make ＂the Hotline of Government atmosphere and professional atmosphere＂ into a ＂Gold program＂ mainly have the following several successful practice： strengthen hotline organization and leadership; play network technology advantage; increase tracking supervision efforts to ensure programs to achieve results; participation in democratic appraisal activities; timely outdoor live and expand the coverage of the hotline.