旅游发展对女性角色变迁的影响研究——以大理周城白族女性为例

Analysis of the impact of tourism development on the changing role of women——Taking Dali Zhou Cheng Bai women as an example

女性参与旅游发展是目的地获得可持续发展的重要前提。缺乏旅游发展对女性角色变迁影响的分析,仅将女性参与作为一个必然的过程而不是文化、经济和政治的过程,是女性参与旅游发展在实践中不能获得真正进步的原因。通过对国内外旅游研究中旅游发展对女性角色变迁的影响研究成果进行介绍,以云南大理周城为例,通过田野调查结果的抽样分析,剖析了周城近21年的旅游发展对周城白族妇女角色变迁影响的主要表现、女性角色变迁对大理周城旅游发展的积极意义和消极影响,提出在金融信贷和旅游发展项目中应充分考虑女性的需要,重视社会性别意识,积极改善女性参政议政环境,加强少数民族女性人力资本投资,以互联网为途径整合线上线下营销渠道,提高女性的文化营销能力。

Female participation in tourism development is an important prerequisite to sustainable develop-ment in destinations.Analysis of the lack of impact of tourism development on the change in female roles,only the female participation as an inevitable process rather than a cultural,economic and political process,female participation in tourism development can not be obtained in practice reason of real progress.Introduces the re-search results of the effects of the relevant research on tourism development of tourism based on domestic and foreign to the feminine role change,taking Yunnan Dali Zhou City as an example,through field investigation and sampling analysis results,analyzes the positive significance of the main performance,influence of Zhou City nearly 21 years of tourism development on the change of Zhou Cheng Bai womenˊs roles of female characters on the change of Dali Zhou City Tourism Development and the negative influence,proposed in the financial credit and tourism development projects give full consideration to the needs of women,gender consciousness,actively improve the environment for women to participate in the deliberation and administration of state affairs,strength-en the minority women’s human capital investment,to the Internet as a means,integration of online and offline marketing channels,improve women’s cultural marketing capability perspective.