央视国际频道《高端访问》节目中的语用预设分析

Analysis of Pragmatic Presets in CCTV International“High Access”Program

语用预设在电视人物访谈节目中应用广泛。以央视国际频道《高端访问》中的访谈话语为语料,通过分析发现:从语言学角度来看,语用预设在人物访谈这种会话模式中具备双重性、主观性、共识性等特点,产生的语用效果包括:营造融洽气氛、促使话题深入、实现话轮流畅及提高问话效率。从传播学角度来看,语用预设在受众认知接受心理方面也有着独特的优势:"自以为真"的主观预设促使话题深入和拓展,满足了观众的认知心理;共识性的预设易于激起主持人、嘉宾和观众的共鸣,满足了受众的心理认同感。

Pragmatic Presupposition is widely used in TV interview.It produces a series of pragmatic results：creating harmonious atmosphere,bringing about in-depth discussion,realizing coherent turn taking and improving efficiency.It also contributes to satisfying the audiences’cognitive acceptance psychology from the perspective of communication.