摘要
为占据更大的国际市场份额,企业往往通过网站开展对外推介,其译文问题颇多。企业外介翻译需要科学的应用翻译理论来指导。从生态翻译学"三维"转换视角分析和处理企业外介翻译,可提升企业形象和对外宣传效果。
It has not been uncommon that Chinese companies advertise themselves overseas through internet to promote their products and increase their market share; however, there are various translation problems in English versions. Company profile translation calls for a scientific translation theory. Three-dimensional transformations can make English version better to promote company’s image and publicity as well.
出处
《浙江工商职业技术学院学报》
2015年第1期75-79,共5页
Journal of Zhejiang Business Technology Institute
基金
2013年度浙江省教育厅科研项目"生态翻译学视阈下的企业外介英译研究"(编号Y201330013)阶段性研究成果
关键词
生态翻译学
企业外介
“三维”转换
Eco-translatology
company profile
three-dimensional transformations
