“正本清源”,促进民族直销企业健康发展的战略思考

Some Strategies to Promote Healthy Development of Chinese Direct Selling Enterprises

自2005年《直销管理条例》和《禁止传销条例》(以下简称"两个条例")实施已近十年,虽然一定程度上遏制了传销的乱象,但并没有从根本上改变直销的传销本质特征,而且,乱象在合法外衣的保护下,传销事实也变得更加隐秘、更具有危害性。根据目前的乱象,只有呼唤中华优秀传统文化的回归,对两个条例进行必要的修改,才有可能达到"正本清源"的目的,进而保证民族直销企业健康发展。

Though Direct Control Regulations and Direct Selling Prohibition Regulations have been implemen- ted for nearly ten years and contained some chaotic phenomena in direct selling, the essential feature of pyramid selling of direct selling has not been fundamentally changed. Some pyramid facts change to be more secret and harmful with the protection of a legal appearance. To eradicate these chaotic phenomena, it needed to make a radi- cal reform by revising the two regulations with excellent traditional Chinese culture and ensure the healthy develop- ment of the national direct selling industry.