高校视觉传达设计专业教学中人文价值的创新与实践

The innovation and practice of the humanistic value of college visual communication design teaching

我国高校视觉传达设计专业经过20多年的建设，课程体系已趋于成熟。一些专业艺术院校课程体系在人文价值方面虽有一定的比例，但大多数艺术院校或者艺术系则不尽人意，特别是节庆文化符号方面的知识创新和实践严重缺失。将传统节庆文化符号创新性地运用于视觉传达设计教学中将极大地提升其人文价值。

After 20 years of construction,tile currieulum system of university visual communication design in our country has became mature. Some professional art colleges＇curriculum system have certain percentage in the humanities value, but most art colleges or art department are unsatisfactory, especially the knowledge innovation and the practice in festival culture symbol appeared serious loss. The traditional festival culture symbol innovatively used in visual communication design teaching will greatly enhance its humanistic value.