基于众筹商业模式的中国动漫产业培育研究

On the Cultivation of Chinese Animation Industry Based on Crowd-funding Business Model

众筹作为一种企业融资模式,在国外被应用于文化产品的项目开发。从众筹商业模式的分析框架出发,借鉴国外成功经验,揭示中国动漫产业发展过程中的困境,探讨和创新我国动漫产业的培育模式。基于众筹商业模式的动漫产业培育研究,为动漫企业开发产品的经营方式,以及政府出台扶持动漫产业的政策,提供了新的理论参考和政策依据。

As a corporation financing model, Crowd-funding has been applied to develop cultural products in the western countries. This essay analyses the framework of the Crowd-funding business model and learns from the successful experience of for- eign countries, revealing the difficulties at the development of China＇s animation industry, discussing and updating cultivation pat- tern of China＇ s animation industry. Based on the Crowd-funding business model, the cultivation study of animation industry provides a new theoretical reference and policy basis for the operation of the animation business product development as well as the support of the government policy.