瓯绣的困境与出路——基于国家级非物质文化遗产的保护、传承和发展

Dilemma and Outlet for Wenzhou Ou Embroidery —— The Preservation, Inheritance and Development of Chinese Intangible Cultural Heritage

瓯绣作为具有千年历史传统的古代名绣,虽被列入国家非物质文化遗产名录,却难以改变濒临灭绝的困境。调查显示:瓯绣面临着公众认知度低,定位空间狭小,从业人员培训周期长、人数少,传承方式单一等诸多发展难题。建立以商业模式创新为主动力,以政府主导、公众参与为辅动力的"三力并举"机制可成为破解瓯绣传承危机的新路径。

Ou Embroidery, as a famous type of embroidery with more than a thousand years of history, despite having been put into the national nonmaterial cultural heritage list, is now facing the threat of dying out. According to a survey, there're several challenges hindering the development of Ou embroidery such as low public cognition drgree, narrow target market, time-consuming to train the practitioners with few participants, the sole mode of inheritance and so on. Therefore, it could be a new route to break out of the crisis of Ou embroidery inheritance by means of the following three mechanisms: (i) innovations based on the market model as the main driving force; (ii) govermental guidance and (iii) public participation as the auxiliaries.