品牌危机管理机制——以乳制品行业为例

Brand Crisis Management Mechanism——Taking Dairy Industry for Example

品牌形象一直企业最关心的问题,但是品牌危机问题日趋普遍。文章试图以乳制品行业为例,浅析品牌危机的管理机制。

The image of the brand has always been the most concern of enterprises, but the brand crisis is gradually becoming more and more common. This paper attempts to take the dairy industry as for example,and briefly analyze brand crisis management mechanism.