一带一路战略区电子商务新常态模式探索

Explore the New Normal of E-commerce in the“One Belt and One Road”Strategic Area

新常态下,我国宏观经济转入按规律以适宜方式演进的结构性减速轨道,一带一路作为传承和创新古丝绸之路的战略,对于缩小亚太经济圈至欧洲经济圈广大区域内的发展差距意义重大,为我国提供了巨大的机遇。经济新常态下,与实体经济一样,电子商务在经历了量增阶段后,亦将启动从重量到重质的转变,基于一带一路战略提供的机遇,深入分析质变需要的条件,有利于电子商务平稳进入重质的新常态。当前,一带一路战略区电子商务发展很不平衡,未能充分体现区域特色,可持续发展乏力,金融引导电子商务发展的能力较弱。为更好地推动一带一路战略区电子商务实现新常态,必须积极创造条件,在明确电子商务与实体经济关系的基础上,立足一带一路战略区,"市场主导、政府参与",打造由跨境电子商务平台、专业化云物流系统、互联网金融等构件组成的电子商务新常态模式。短期看,这一模式有助于充分体现战略区经济特色,增加消费增长点、就业渠道和社会福利等。长期看,这一模式有助于落后地区降低缩小区域差距的追赶成本、综合消费建议及时顺应需求以动态化提升产品竞争力、推动人民币国际化进程等。无论短期还是长期,这一模式都会进一步强化金融引导电子商务发展的作用,推进一带一路战略区互联互通,明晰市场和政府在电子商务中的定位等。随着新常态模式的演进,电子商务必将对一带一路战略区产生更多更深的影响。

In the new normal,China’s macro economy will face a slowing down growth.“One Belt and One Road”is the inheritance and innovation of the strategy of the ancient Silk Road;it is of great significant for reducing the gap between Asia pacific economic circle and the European economic circle;and it provides us with great opportunities. In the new normal,similar with the real economy,e-commerce will launch the change from focusing on weight to focusing on quality. Based on the opportunities provided by the strategy of“One Belt and One Road”,the profound analysis of conditions for the qualitative change will be beneficial for e-commerce to stably enter the situation of new normal. To better promote the realization of the new normal of e-commerce in the“One Belt and One Road”strategic area,we should provide more conveniences for the establishment of new normal,which made of cross border e-commerce platform,specified cloud logistic system and Internet finance. With the evolution of new normal,e-commerce will have more profound impact on the“One Belt and One Road”strategic area.