论新媒体视野下的电视编导职业素养

Methods to improve the professional quality of television playwright-director in the new media field/MAWan-qi

在新媒体时代,网络电视、手机电视、微博、微信等新兴媒体的迅速崛起给传统媒体带来强烈冲击,电视媒体正遭遇前所未有的生存压力。为适应新媒体时代环境,电视编导应在已有基础上提升自身素质,求新求变,包括强化自身责任意识、提高新闻意识、保持独立思考和创新精神,积极使电视节目与新媒体趋势融合,以提高电视节目的竞争力和收视率,拓展电视媒体的发展空间。

In the era of new media, along with the network TV, mobile TV, weibo, the rapid rise of the emerging media such as micro letter, brings the traditional media a strong impact, TV media are encountering unprecedented pressure.In order to adapt to the new media era, television playwright-director should be im-proved on the basis of their own quality, pursuing new and change, including strengthening their responsibility consciousness, enhancing the consciousness, independent thinking and innovative spirit, make TV show posi-tive and new trend of media convergence, in order to improve the competition of TV news and ratings, and ex-pand the development space of TV media.