大数据时代小微印刷企业的发展策略研究

Development Strategy for Small and Micro Printing Enterprises in Big Data Era

面对大数据引发的信息革命浪潮及国家文化产业大发展、大繁荣的新形势,我国传统小微印刷企业面临着严峻挑战与历史机遇。我国小微印刷企业普遍存在创新能力欠缺、产业结构不合理、盈利手段单一、抗风险能力较差及污染环境等诸多弊病,小微印刷业应顺应时代潮流,抓住历史机遇,加快由传统加工型产业向现代服务业转型的步伐。我国小微印刷企业可采取融入文化创意元素、丰富印刷文化内涵,对接互联网络平台、探索增值盈利模式,推行全数字化流程、发展绿色按需印刷等科学转型之道,以实现企业的转型升级。

In view of the information revolution wave triggered by big data and new situation of great development of the national cultural industry, the serious challenge and historic opporttmity are analyzed for the traditional small and micro enterprises. First, the demerits such as the innovation insufficiency, unreasonable industrial structure, undiversified profit source, poor risk resistance and serious environment pollution generally existing in many printing enterprises are pointed out, with the ways to conforming to the times and keeping up with the trend to accelerate the transition from the traditional processing industry to modem services being discussed. Finally, three upgrading strategies are creatively put forward for small and micro enterprises to realize the transformation and upgrading, which are cultural creative industry integration and cultural connotation enrichment, networking platform fusion, value-added profit exploitation, all media digitalization and development of green on-demand printing.