动态环境下互博意愿与颠覆性创新关系

The Relationship Between Willingness to Cannibalize and Breakthrough Innovation under Dynamic Environment

以制造业企业为样本,借鉴国内外互博意愿与颠覆性创新的研究成果,对动态环境下,企业互博意愿与颠覆性创新之间的关系进行理论构建和实证检验。采用问卷调查的方式收集数据,借助SPSS13.0软件进行数据分析,主要研究结论如下:资产互博意愿、路径互博意愿对技术颠覆性创新具有显著正向影响,对市场颠覆性创新也具有显著正向影响。技术动态性对互博意愿与技术颠覆性创新的关系具有正向调节作用,对互博意愿与市场颠覆性创新的关系具有正向调节作用。竞争强度对互博意愿与技术颠覆性创新的关系具有负向调节作用,对互博意愿与市场颠覆性创新的关系具有正向调节作用。

Based on literature on breakthrough innovation and willingness to cannibalize both at home and a-broad,this paper took manufacturing enterprise as sample to examine the relationship between willingness to canni-balize and breakthrough innovation theoretically and empirically.This paper used questionnaire to collect data and SPSS13.0 software for data analysis.This paper came to the following conclusions：willingness to cannibalize about assets and willingness to cannibalize about organization routines had significant positive influence on technology-based breakthrough innovation and market-based breakthrough innovation.Technology dynamics moderate positively the relationship between willingness to cannibalize and technology -based breakthrough innovation.Technology dy-namics moderate positively the relationship between willingness to cannibalize and market-based breakthrough inno-vation.Competitive strength moderated negatively the relationship between willingness to cannibalize and technolo-gy-based breakthrough innovation.Competitive strength moderated positively the relationship between willingness to cannibalize and market-based breakthrough innovation.