回购对损失厌恶型零售商订货量的影响

Effect of Repurchase on Loss-Averse Retailer' Order Quantity

针对供应商的回购策略,运用前景理论分析了损失厌恶型零售商的最优订货量与供应商回购系数,供应商回购系数与零售商损失厌恶程度的相互关系。研究表明,在一定范围内,损失厌恶型零售商的最优订货量随回购系数的增大而增大,供应商的回购系数随零售商损失厌恶程度的增大而增大。算例验证结果与理论分析基本吻合。

Considering the supplier provides buyback policy,the relationship between loss-averse retailer＇s optimal order quantity with supplier＇repurchase coefficient,and repurchase coefficient with the degree of loss averse for retailer was analyzed based on the prospect theory.Results show that the loss-averse retailer＇s optimal order quantity increase with suppliers＇repurchase coefficient,the suppliers＇repurchase coefficient increase with the degree of loss averse in a certain range.The result of numerical analysis is in agreement with the theoretical analysis.