Hofstede理论下中美旅游网站城市宣传语比较

On City Slogans in Chinese & American Tourism Websites from the Perspective of Hofstede's Cultural Dimensions

在网络日渐普及的今天,各国之间的交流与合作不断的加深。城市宣传语展现的是一个城市的对外形象,让人们对其有一个初步的了解。由于中美不同的文化背景,各旅游网站中的城市宣传语也传达着不同的文化价值观。从Hofstede的五大文化维度论出发,对网站中的福建及美国各城市旅游宣传语中所蕴含的文化取向进行对比分析,有助于大家在旅游过程体验异国文化,获得最佳的旅游效果。

With the spread of web, slogan represents an image of a city background, Chinese and American From the perspective of Hofstede＇s slogans in Tourism Websites can be get the best result during travelling. the exchanges and cooperation among nations are turmerea, wity which can let people initially know it. With the different culture city slogans in Tourism Websites carry the different culture values. cultural dimensions the culture values in Fujian and American city analyzed. This can help us experience the different culture and then