互联网金融背景下商业银行转型升级与平台战略的并轨研究

Study on the Transformation and Upgrading and the Platform Strategy Combination of Commercial Banks under the Background of Internet Financial

转型升级是商业银行面对经济"新常态"提出的发展战略,将平台战略与转型升级并轨研究,可开拓商业银行转型升级路径,加快转型升级目标的实现,并对互联网金融的创新与发展产生强大的驱动力。商业银行要实现平台战略必须准确分析内外部环境,科学确定发展目标,围绕战略目标采取具有前瞻性的实践措施。

Facing economic ＂new normal＂, commercial banks have proposed the development strategy, that is to sustained implement transformation and upgrading, meanwhile, the platform strategy as the core thought of the Internet will affect the achievement of the strategy objectives. Combining the platform strategy and transformation and upgrading of commercial banks to study can open up new paths of the transformation and upgrading, accelerate to realize the goal of the transformation and upgrading, and generate a powerful driving force for the in- novation and development of internet banking. If commercial banks want to realize the platform strategy, they must accurately analyze the internal and external environment, scientifically determine the development goals, and take proactive practical measures surrounding the strategy objectives.