关于中国公共外交发展的思考

A Strategic Reflection on the Development of China's Public Diplomacy

近年来,公共外交在中国悄然兴起,从政府到民间,从中央到地方,从决策层到学术界,"公共外交"变得炙手可热,中国俨然进入了"公共外交时代"。但同时也应当看到,中国公共外交发展不仅面临诸多技术层面的问题,也面临诸多深层次的结构性问题,诸如配套机制建设赶不上公共外交发展速度;公共外交的官方色彩明显而民间力量参与不足;公共外交的理论研究跟不上实践步伐,等等。为了充分发挥公共外交的独特作用,中国应当转变政府在推进公共外交中的职能与角色,鼓励更多民间力量参与,在推进公共外交过程中实现平等交流与双向互动,还可以尝试在国外建构本土化的公共外交平台。一言以蔽之,中国公共外交需要在技术层面有所改进,在观念层面有所提升,在机制层面有所创新。

In recent years,public diplomacy is rapidly emerging in China.From the government to the public,from the central government to the local government,from the policy-making level to the academic circle,public diplomacy is becoming more and more popular.It seems that China has entered into an era of public diplomacy.How ever,besides some practical problems underlying this great leap forw ard of public diplomacy in terms of its implementation,some structural problems are also deeply embedded in it,such as the related mechanism falling behind speed of public diplomacy development,conducting public diplomacy mostly by government and shortage of the public's capability,theoretical research falling behind the practice,and so on.Thus the government's function and role in promoting public diplomacy need to be changed.Public participation should be encouraged,and equal communication and exchange should be conducted.Establishing localized public diplomacy platform overseas is also w orth trying.To sum it up,China's public diplomacy need to be advanced in approaches,to be improved in concepts,and to be innovated in institutions.