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社交网络时代网络游戏产品的市场营销策略 被引量:6

Marketing Strategies of Network Game Products in Social Communicative Network Era
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摘要 随着网游市场的不断推进,相应的市场营销模式在社交网络时代的驱动下日趋复杂化,这就要求网游产品的经营者,不断的进行优化和创新,围绕当前网络游戏市场发展提出更符合网络游戏产品发展的营销手段,才能在激烈的网游市场竞争中不断的取得新的进步。本文以网络游戏产品在社交网络时代的市场营销手段和策略为基础,围绕网游产品营销的可持续发展和当前营销手段的改进等提出相应的建议。 With the continuous advance of online games market,corresponding marketing mode driven by social communicative network era becomes increasingly complex,which requires operators of online game products to constantly optimize and innovate,and put forward marketing means suitable for online game development by focusing on current network game market development,only in this way,can they continuously achieve new progress in the fierce competition of network games market. Based on marketing means and strategies of online games in social communicative era,this paper gives corresponding suggestions on sustainable development of the network game product marketing and the improvement of current online marketing means.
作者 叶舜雅
出处 《长春大学学报》 2015年第4期92-94,98,共4页 Journal of Changchun University
基金 福建省教育厅基金(JA10197)
关键词 社交网络时代 网络游戏产品 市场营销 social communicative network era network game product marketing
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