学术期刊微信出版的相关特性研究

Study on Characteristics of WeChat Publishing of Academic Journals

目前,微信公众平台可以发布学术论文的全文,这就使微信出版作为学术期刊数字出版的一种模式成为可能。微信出版具有较低的技术门槛和成本限制,能够缓解学术期刊数字出版与传统出版之间在品牌和利益方面的矛盾,这使学术期刊微信出版具有了很强的可行性和必要性。学术期刊微信出版不仅能够为读者提供自有价值,还能够为读者提供协同价值。学术期刊微信出版的出版者供给规模经济的收益递增有自然限制,但读者需求收益递增规律能够在学术期刊微信出版中处于主导地位。学术期刊微信出版能够促进学术期刊的作者群、读者群及其朋友圈之间进行私密性、即时性的学术争鸣和讨论,能够更加凸显出学术期刊公共领域的特性。

WeChat, as the public platform, can publish the full texts of academic papers, which becomes a new mode of digital publishing of academic journals and provides an realistic alternative for it. Furthermore, due to WeChat publishing＇ s lower technological threshold and constraints on costs, it can alleviate the contradiction between brands and profits lying in between the digital publishing and traditional publishing of academic journals. Therefore, WeChat publishing of academic journals has very strong feasibility and necessity, which can provide readers not only stub value but also synergy value. Since there are some intrinsic constraints on the profits decreasing of supply scale economy brought by WeChat publisher of academic journals, the publishers＇ supply scale profits will decrease finally. However, the scale economy of readers＇ demand will continue to exist when the supply scale is large enough. The law of profits increasing in readers＇ demand can keep the WeChat publishing of academic journals in a leading position. It＇ s concluded that the WeChat publishing of academic journals can provide the possibility of reality for authors and readers in their Circle of Friends to debate and discuss academic problems privately and instantly. Therefore, the WeChat publishing of academic journals can highlight the property of public domains.