提高成品质量 赢得营销优势

To Improve Product Quality To Win Marketing Advantage

针对西南铝如何实现企业持续发展的长远目标,提出了严格控制生产过程、提升产品质量及成品率、创新市场营销策略、以质量求生存、求发展、拓展营销颈瓶竞争力等举措。

In view of the target of how to realize continous development for SWA,measures have been put forward as follows： production process should be controlled seriously, product quality and rate of finished products should be improved, marketing strategy should be innovated, marketing neck bottle competitiveness should be expanded, and the ＂quality first＂ can be regarded as the key factor of survival and development for enterprise.