大数据时代大学生思想政治教育研究——以江西XX大学物流专业为例

Research on Ideological and Political Education of College Students in Big Data Era——Take Logistics Profession of XX University in Jiangxi for Example

大数据时代意味着人们日常的行为所产生海量的"痕迹"都被数据化,并有迹可循,能够获取与存储。大数据具有包含数据容量大、流通和传播速度快、种类繁多和杂乱、隐藏巨大的经济和社会价值的特征。大数据给思想政治教育带来了一定的冲击,同时也为其发展提供了一种新的思路、新的方法与工具。文中以江西XX高校物流专业大学生的思想政治教育现状为例,说明其存在的问题,最后认为需要从思想政治教育教师要树立大数据思维意识、道德责任和伦理应当放在最重要的位置和使用"大数据"作为思想政治教育的支持工具等三大举措上着力,才能较好应对大数据时代的大学生思想政治教育工作。

Big data era means people’s daily actionsare digital, and there are telltale signs which can obtain and store. Big data has a large capacity of data, circulation and transmission speed, variety and mixed and disorderly and hidden,huge economic and social value. Big data has affect the ideological and political education,but also provides a new train of thought for its development——new methods and tools. This paper shows the existing problems, and finally suggests teachers must set up big data thinking consciousness, moral responsibility and ethics should be put in one of the most important position, and use of ＂big data＂ as the ideological and political education support tools.