企业艺术创意的价值范畴

Value Category of Artistic Creativity in Enterprises

价值作为人类生存发展实践中的一个普遍的、基本的内容,不仅具有重要的世界观方法论意义,而且具有重大的现实意义。价值与人的主体性之间有密切的关系,也与客体之间紧密相连。从价值论的意义上说,企业艺术创意就是创意主体表现价值取向、从事价值创造、改变价值观念的过程。企业艺术创意的价值范畴主要包括文化价值和经济价值两类。文化价值又可以细分为审美价值、符号价值和品牌价值。企业艺术创意的文化价值和经济价值并非泾渭分明,企业艺术创意的文化价值使得经济价值的实现成为可能。

Value as a general and basic part of the human survival and development, is not only significant in world outlook and methodology, but also in practice. The value has a close relationship with human＇ s subjectivity and the object as well. In axiology, artistic creativity in enterprises is embodied in the subject＇ s expression, creation and change of values. The value category of artistic creativity in enterprises mainly includes cultural value and economic value that are not quite distinct from one another. Cultural value can be further divided into aesthetic value, symbolic value and brand value that makes possible for artistic creativity in enterprises to realize the economic value.