论中国古代蛇图腾在现代设计中的应用

The Application of Ancient Chinese Snake Totem in Modern Design

蛇图腾是中国古代最为重要的图腾之一,其具有浓厚的宗教色彩,深刻的文化内涵和独特的艺术风格,自远古时期开始就被人们所崇拜。本文从文字资料和图形资料,分析了蛇图腾的背景由来、发展及其背后蕴含的深刻意义。探讨了蛇图腾在现代设计中的表现形式,并以平面、产品、环境及服装四个方面为例,分析了蛇图腾在现代设计领域中的应用与发展。

Snake totem, worshipped by people since the ancient times as one of the most important Chinese totems, is of strong religious flavor, deep cultural connotation and unique artistic style. This paper analyzes the origin, development and connotation of snake totem with textual and graphic data to discuss its application and development in the modern design from four aspects of graphic design, product, environment and clothing.