莆田市健身俱乐部发展现状及趋势研究

On the Development Status and Trends of Putian City Fitness Club

采用问卷调查、数理统计、文献资料、分析和访谈等研究方法,对莆田市健身俱乐部的现状进行研究,旨在健康发展莆田市健身俱乐部提供有力的依据,对发现的问题提出相应的对策,为发展莆田市健身俱乐部提供参考.经研究建议在经营形式上,对经营的方式可采用灵活多样的方法,满足不同客户的消费要求.改善俱乐部内部管理水平,加快建设一支高素质、高水平的教练队伍,打造具有自身的经营特色,发挥健身俱乐部的地域和形象优势,使健身市场趋向规范化;管理和营销水平更加丰富和完善;健康理念会深入贯彻和落实;有中国民族的特色,不断创新.

Mathematical statistic, literature, questionnaires, interviews, and analysis and other research methods are taken to make a research of the current situation of Putian city fitness club in order to provide some basis for its healthy development, The paper makes relevant suggestions for the problems, provides some reference for the development of Putian City fitness club. The study recommends that it needs operating formally and adopts flexible mode of operation, in order to meet consumer psychology and consumer habits and demands. The internal management of the club, the construction of a high-quality, high-level coaching team should be made. In short, the club should be constructed as the following：running features, local ad-vantage, formal market, more perfect management, good healthy concept and national characteristics and more innovation.