主旋律传播:借势两会效应,走向公关蓝海

谈及圣诞、国庆甚至＂315＂,企业的公关部一定能甩出很多新奇又接地气的传播点,但一年一度的＂两会＂,却成为不少企业开展品牌公关的哑火期。究其原因,一方面是＂畏＂,因为＂两会＂属严肃话题,企业不敢造次;另一方面则是＂懒＂,轻率认定＂两会＂与企业公关是难以相交的双行线。然而,却有一些＂善从难点找亮点＂的公关策划人,将惠及国家、行业甚至个人的＂两会效应＂,转化为提升企业公关价值的＂新蓝海＂。

Some PR departments become dumb during the annual Two Sessions. The reasons are obvious. Apart from the reluctance to touch the serious topic, some also rashly conclude that corporate PR can't merge with the Two Sessions. However, some PR planners who are good at finding the highlight can shift the good impact of Two Sessions into the Blue Ocean of PR.