基于产品类别的品牌战略研究及应用分析
摘要
本研究从品牌/细分市场战略出发,开发出品牌战略的四种方式,并结合某企业发展实例,揭示出基于产品类别的企业成长战略方式。
出处
《中小企业管理与科技》
2015年第14期134-136,共3页
Management & Technology of SME
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