透析药品包装的设计奥祕(上)

Dialysis drugs packaging design

随着医疗体制的改革和药品分类管理的实施,患者自行选择药品的比例将大大提高,而美观的包装可以对消费者的视觉形成冲击,产生对药品质量的信赖感,从而提高购买欲。因此,制药企业对包装外观、包装设计和外包装质量应给予足够重视。针对药品包装设计的科学性和审美性,论述了药品包装设计的安全性和绿色环保,研究了药品包装设计的适用性和规范化,提出了药品包装设计的人性化,同时指出了药品包装形象设计要体现观念的转变。

along with the reform of medical system and the implementation of drug classification management, the proportion of patients to choose drugs will rise greatly, and beautiful packing will be on consumers＇visual impact, credibility of drug quality, thus improve the desire to buy. As a result, pharmaceutical enterprise appearance of packaging, packaging design, and quality of the outer packing should be given enough attention. For drug packaging design is scientific and aesthetic, this paper discusses the green environmental protection and safety of medicine packaging design, studied the applicability and standardization of drug package design, put forward the drugs packaging design humanization, at the same time points out the drug packaging image design should reflect concept transformation.