木业家具产业市场的SCP分析与对策研究

SCP analysis of wood furniture industry market and the countermeasures

基于范式,以木业家具行业上市公司为研究对象,对木业家具行业的市场结构、市场行为以及市场绩效进行分析,发现木业家具产业市场集中度较高,产品差异化程度低,产品结构不合理,行业进入壁垒相对较低,缺乏技术创新等问题。提出了实施龙头企业带动战略、提升技术创新、调整产品结构以及加强政策扶持等对策建议。

Based on SCP paradigm, listed companies in the wood furniture industry are investigated in terms of structure, conduct and performance of the market and the high cluster, low differentiation of products, irrational products structure, low barriers in the industry and lack of technology innovation are discovered in the wood furniture industry market. Accordingly leading enterprises strategy, upgrading technology innovation, adjustment of products structure and strengthening policy support are proposed.