论平面设计中的文字图形化

On the Pictograph in Graphic Design

文字是人类传播信息、交流情感、表达思想的基本工具,也是平面设计的重要内容。在平面设计中,可以运用替换、共用、叠加、重合等手法对文字进行图形化处理,将文字设计为有着装饰性和象征性的图形,有助于提高文字的视觉美感、文化意蕴和艺术品位,因而,文字图形化被广泛应用于招贴、标志、包装等现代设计中。

Text is basic tool for spreading information , exchanging emotion and expressing ideas , and it also is the important part in graphic design . In graphic design , graphics can be handled by using replacing , sharing , superposition and overlapping . Decorative and symbolic design contributes to improve the visual beauty of text , cultural background and artistic level. So graphic design are widely ap-plied in modern design , such as poster , sign and packing .