城市居民水产品消费行为研究——以北京、上海、西安为例

Study on consumption behaviour of aquatic products in three cities: Beijing, Shanghai and Xi'an

近年来收入提升和健康饮食理念普及使得营养丰富的水产品备受青睐,而研究消费者消费行为变化有利于提升需求。通过选取在三座城市:北京、上海、西安,运用统计描述方法,分析2007年到2012年间的三城市的消费变化,可归纳为:(1)倾向于消费水产品的消费者比重增加;(2)消费者加大对水产品来源的关注;(3)加工水产品逐渐成为市场的宠儿;(4)消费者对新兴的消费渠道接受程度上升;(5)居民对有机水产品兴趣升温。论文认为加大科普宣传、发展生产科技以及加大安全监督将是提升需求的有效手段。

In recent years, along with the increasing of disposable income and widely spreadmg of healthy lifestyle, more and more consumers like to choose aquatic products for their rich nutrient in China. Meanwhile the change of consumers＇ behavior is beneficial to market participants to improve the operating procedure, so as to improve the market demand. The paper choose three representative cities： Beijing, Shanghai, Xi＇an to proceed questionnaire survey. Based on statistical description method, it describe the changes of the consumers＇ behavior during 2007 to 2012, and those can be concluded as follow： 1.The percentage of consumers who prefer to aquatic products is increases, as well as expenditures of household; 2. More and more consumers focus on the sourced of aquatic products; 3. Proceeded goods of aquatic food become more popular; 4. The emerging consumption channel become more acceptable for consumers; 5. Organic seafood appeals much more attention. At the same time the paper also analyses the reason for the changes and put forward some suggestions about the improving of the demand.