摘要
“叫座”,是指对观众很有吸引力,上座率高。这几年,各个行业都流行着“以产品成本价得屌丝”的规则,并以为这样能得天下。其实不过是披着“伪互联网思维”外衣的价格战而已。当各家都祭出产品成本价的大旗,却发现“台下（屌丝）走散,应该换一出戏来叫座（鲁迅语）”。值得欣喜和欣慰的是,我们发现有一批产品经理,如文艺复兴时期中现实的理想主义者,在屌丝经济的包围中仍能坚持自己的信念,勇敢地为讲究品质的精英人群打造叫座的产品。
How to create a bestselling product?Is anything cheap enough able to grab a place in Best Sell Ranking? Would those cost-price products be challenged by increasing customers with better taste and higher demands someday, so that the era of sacrificing quality for cost performance ends?Surprisingly and thankfully, there are still a group who stick to their pursuing for quality and delicacy, like Renaissance practical idealists,We refined 15 immutable laws from three representatives- Mate 7 R&D group, who are willing to hone their skills for years; Smartisan,who still appreciate and are digging ultimate classical aesthetics; and THREEPAPAS,who promote their products through as many channels as they can, with logic and enthusiasm.
