多种媒介融合 拓展天气预报节目传播空间

Reform and Innovation of Meteorological Film and Television Program in the Background of New and Traditional Media

文章主要讨论了传统媒体和新媒体对气象节目的需求、发展以及创新。认为:气象信息的传播实现新旧媒体的互补是电视天气预报今后改革和创新的必然趋势;在巩固传统媒体的基础上,充分把握新媒体的特点,寻找和开发适合新媒体的天气预报节目,拓宽气象信息的传播渠道,增强气象服务的能力。

This article mainly discussed the request, development and innovation of traditional and new media for the meteorological program, it considers that the communication of meteorological information improves the complementation of traditional and new media, which will be an inevitable trend of the reform and innovation of TV weather forecast program, on the basis of consolidating traditional media, it should grasp the characteristics of new media closely, seeking and exploiting weather forecast program that fit for new media, broadening the communication channels of weather information, enhancing meteorological service ability.