从认知社会语言学看汽车尾贴告示语

A Survey of Signs on the Rear of Cars from Cognitive Sociolinguistic Perspective

本文运用认知社会语言学理论,通过实证研究,结果显示:提醒、祈求、调侃、号召类汽车尾贴告示语对构建和谐人际关系与良好社会软环境产生积极影响,而挑逗和威胁类告示语对其则产生消极影响;告示语的言外之力对受话者的礼貌程度由号召、祈求、提醒、调侃、挑逗到威胁逐步递减;汽车尾贴告示语是以发话人为中心的"单向交际",应尽量将不礼貌的信息减弱到最低限度;策略取向反映了当代中国年轻人以嘻哈文化为认知参照点。选择尾贴告示语应考虑受话者情感因素和心理接受度,避免对社会人际关系和语言环境产生负面影响。

In this paper, in the light of cognitive sociolinguistics and based on an empirical research, the results are showed as follows： prompting, requesting, teasing and advocating signs exert positive effects on social relatives and language environment while provoking and threatening negative effects ; illoeutionary force of signs on the rear of cars decreases politeness for actual addressees from advocating, requesting, prompting, teasing, provoking to threatening; signs on the rear of cars center on actual addressers as one-way communication so impoliteness is supposed to be min- imized ; strategy orientations of signs on the rear of cars represent hip-hop culture as Chinese youth＇ s cognitive refer- ence point. Meanwhile, emphases are laid on actual addressees＇ affective and psychological factors to avoid negative effects on social relatives and language environment when choosing signs on the rear of cars