广西电视媒体对东盟信息传播的现状分析及优化对策——以广西电视台、南宁电视台为例

On the Present Situation and Optimization of Guangxi TV Media Information Dissemination to the ASEAN Countries—— A Case Study of Guangxi TV and Nanning TV

广西电视台、南宁电视台等广西电视媒体,作为中国政府与东盟国家信息交流"中介",在树立良好的国家形象与地域形象中发挥了十分重要的作用。但也存在人才队伍专业性、传播内容策划性、传播信息本土化以及资源整合、受众分析等方面的欠缺。建议开展交流合作,充实人才队伍;以文化战略整合优化传播内容;实现节目制作播出本土化;做好受众分析。

Guangxi channel, exchanging role in establishing TV media,represented by Guangxi TV and Nanning TV,serves as a communication information between Chinese government and ASEAN a favorable image for our country and the local region. countries,and plays an important In the meantime,there still exist deficiencies in professionality of human resources,organization of publicity,localization of information, integration of resources as well as analysis of audience. The paper therefore puts forth the following countermeasures：to develop the information exchange and cooperation,to strengthen professional human resources,to optimize the publicity via cultural strategies,to localize the making and broadcasting of TV programs and to carry out analysis of audience.