环青海湖地区文化旅游资源竞争力评价分析

Evaluation and Analysis on the Cultural Tourism Resources in the Region around Qinghai Lake

环青海湖地区拥有丰富的文化旅游资源,文章首先对环青海湖地区文化旅游资源进行统计、分类,以当地文化旅游发展的SWOT分析为基础,建立环青海湖地区文化旅游资源竞争力评价矩阵,采用层次分析法和德尔菲法计算体育赛事、宗教文化、民族文化、红色文化、历史文化、诗歌文化旅游资源的竞争力值,并对造成各类文化旅游资源竞争力强弱的原因进行了分析,提出推动文化旅游发展的建议.

Cultural tourism resources are rich around the Qinghai Lake region, First of all, this article counts and classifies the culture tourism resources,on the basis of the SWOT analysis to the development of the local culture tourism, this article conducts the competitiveness evaluation matrix of the cultural tourism resources around the Qinghai Lake region and analyses it, computes the competitiveness of the cul- tural tourism resources value about sports events, religious culture, national culture, red culture, history culture and poetry culture using AHP and delphi method, then the article analyzes the cause of the competi- tive strength, proposes some suggestions of promoting the development of cultural tourism.