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付费墙:《纽约时报》的数字化转型与美国报业的发展 被引量：16

Paywall:Transformation of NYT and How American Newspapers Embrace the Digital Era
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摘要 2011年3月《纽约时报》付费墙上线,它的在线计量收费模式改变了近十多年来报纸业绩下滑的局面,2014年其订阅收入首次超过了广告收入,这种变化引起美国报业界的广泛关注。建立付费墙后的《纽约时报》实现了数字化的多维度报道和自媒体的技术运用,改善了读者的体验,改变了新闻信息的消费习惯,在激烈的新闻传播竞争中取得了优势,为美国报业的转型发展开辟了一条新的道路。 In March 2011,the New York Times(NYT) introduced a metered paywall that allowed readers to read a certain number of stories before having to pay.The launch of the NYTs metered model has gained success and drawn attention from American newspapers.Furthermore,based on the We Media technology and User Generate Content(UGC) strategy,the NYT brings to users impressive reading experiences and has changed the reading habits of their news audience.With successful transition from a traditional newspaper to a competitive digital publication,NYT shows a new way for the digital transformation of American newspapers.
作者 陈宪奎 刘玉书
机构地区 中国社会科学院美国研究所
出处 《美国研究》 CSSCI 北大核心 2015年第2期112-131,7,共20页 The Chinese Journal of American Studies
关键词 美国社会与文化 媒体 新媒体 《纽约时报》 付费墙 数字化
分类号 G219.712-F [文化科学—新闻学]
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  • 1The Week Stuff , "The Media's Risky Paywall Experiment, " July 30, 2010, available at. http.//theweek, conr/ article/index/205465/the -medias-risky-paywall-experiment - a-timeline.
  • 2Bret Sehulte, "AJR. Against the Grain," March 2010, available at. http.//ajrarchive, org/article, asp.9 id = 4859.
  • 3Radoff Jon, " A Paywall Is a System That Prevents Intemet Users from Accessing Webpage Content without a Paid Subscription," in "A Brief History of Paywalls," lnternet Entrepreneur, Feb. 2009.
  • 4Preston Peter, "A Paywall That Pays? Only in America," The Guardian , Aug. 7, 2011, available at. http.// www. guardian, co. uk/media/2011/aug/07/paywall-that-pays-only-in-america.
  • 5Pew Research Internet Project (2013) ," Home Broadband vs. Dial-up, 2000 - 2013, " Aug. 26, 2013, available at . http .//www. pewinternet, org/2013/08/26/home-broadband-2013/.
  • 6Pew Research Intemet Project (2013) , op. cit.
  • 7Dan Gillmor, "Here Comes We Media," Columbia Journalism Review, Vol. 41, No. 5, 2003, pp. 20 - 21.
  • 8Bowman Shayne, and Chris Willis, We Media. How Audiences Are Shaping the Future of News and Information( Re- ston . Media Center at The American Press Institute, 2003 ), p. 4.
  • 9Dan Gillmor, "We commissioned We Media as a way to begin to understand how ordinary citizens, em- powered by digital technologies that connect knowledge throughout the globe, are contribution to and participating in their own truths, their own kind of news. " pp. 20 -21.
  • 10Newspaper Association of America ( 2013 ), "Trends and Numbers Spreadsheet," available at . http .//www. naa. org/Trends-and - Numbers/Newspaper-Revenue. aspx.

同被引文献86

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美国研究
2015年 第2期

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