浅谈杭州如何打造“国际会议目的地”

On How to Construct the “International Conference Site” in Hangzhou

目前,杭州市会展经济一方面面临着中国会展业的国际化发展新机遇,另一方面又面临中国会展业温和增长的"新常态"所要求慢速增长趋势,这给杭州市如何打造"国际会议目的地"提出了新挑战。杭州要成为国际会议目的地应该从确定发展战略入手,就要通过完善顶层设计、推动会展转型升级、争创品牌效益、拓宽国际合作、加大人才队伍建设等措施来提升杭州会展影响力。

The paper points out that two aspects have posed a challenge on how to construct the ＂international conference site＂ in Hangzhou： the exhibition economics which brings Hangzhou into a new opportunity to expand China＇s exhibition to globe; the slow increasing trend of exhibition required by China＇s exhibition development. The author argues that the construction of the ＂international conference site＂ in Hangzhou and its construction will have to perfect the cooperation ranges, and recruit talent staff. Hangzhou is in accordance with the development strategy of top design, upgrade the exhibition and create brand effect, broaden