摘要
结合延平区发展城郊型乡村旅游的实际情况,提出乡土性、休闲性、低碳生态和社区参与的原则,需明确立足本地客源的市场定位,完善旅游产品体系,推动与相关产业跨界协作,依托"智慧旅游"创新营销手段,塑造延平区乡村旅游的区域品牌形象。
Combined with the practical situation of the development of suburban rural tourism in Yanping City,this paper puts forward four principles: localism,leisure,low-carbon ecology and community participation,the development of rural tourism should be clearly market positioning based on local customers,improve the tourism products system,promote cross-border cooperation with related industries,propose innovative marketing strategies relying on "Smarter Tourism"in order to build a regional rural tourism image.
出处
《湖北第二师范学院学报》
2015年第2期68-71,共4页
Journal of Hubei University of Education
关键词
城郊型乡村旅游
开发策略
延平区
suburban rural tourism
development strategy
Yanping City