摘要
BEFORE the publication of his new book,Chinese photographer Wei Yao decided to launch a crowdfunding project on zhongchou.cn together with his publisher.For one month,the publishing house will be able to probe the book’s sales prospects via this site.The move will also serve to market the book and attract more potential buyers.Currently,an increasing number of Chinese publishers are trying to promote their publications by crowdfunding,especially for projects targeted at the youth.
BEFORE the publication of his new book,Chinese photographer Wei Yao decided to launch a crowdfunding project on zhongchou.cn together with his publisher.For one month,the publishing house will be able to probe the book’s sales prospects via this site.The move will also serve to market the book and attract more potential buyers.
Currently,an increasing number of Chinese publishers are trying to promote their publications by crowdfunding,especially for projects targeted at the youth.
