模糊综合评价在服装采购决策中的应用

Application of fuzzy comprehensive evaluation method in clothing purchasing decisions

以服装采购决策为研究对象,运用二级模糊综合评判方法对服装采购进行决策判别并予以评判。从消费者的角度出发,通过调查问卷的方法确定影响服装销售量的因素,并根据实际情况进行调整,最终构成评判指标体系;通过专家估测法确定评价体系中各因素的权重分配;用专家评价、采购员打分以及建立隶属函数的方法确定评价矩阵;采用最大隶属度原则确定服装上市后的销售量情况,并根据评判结果对服装是否采购以及采购量如何进行分析,为订单决策提供了理论参考依据。

The secondary fuzzy comprehensive evaluation method is used to judge clothing purchasing. From the consumer＇s view, the factors influencing the garment sales is determined through the questionnaire method and the final evaluation index system is constituted after the adjustment according to the actual situation. The expert evaluation system estimation method is also developed to determine the weight distribution of each factor by means of expert evaluation and the evaluation matrix is determined via expert evaluation and buyer scoring method, as well as the establishment of membership functions. Finally the principle of maximum degree apparel sales is used to make decision about the sales situation after the launching of clothing, and the context as for whether to purchase a kind of clothing as well as the purchasing quantity is analyzed based on the evaluation results, thus providing a theoretical decision reference for the garment order.