现代农业科技园区休闲农业经营思路分析——以河南现代农业研究开发基地为例

Management Ideas Analysis of Leisure Agriculture in Modern Agricultural Science and Technology Park

休闲农业以其特有的"体验和学习"优势,成为体验经济时代背景下人们追求回归自然、寓教于乐首选的旅游方式。现代农业科技园区进行休闲农业开发,有着得天独厚的科技、生态和文化优势。该研究以河南现代农业研发基地为例,在分析其休闲农业开发背景、存在问题及可行性的基础上,提出发展休闲农业的经营理念定位和注重度假化、体验化、科技化、健康化的经营思路,为农业科技园区的休闲农业开发提供借鉴。

Because of its unique＂experience and learning ＂advantages,leisure agriculture has been the preferred tourism way for people to pursue the nature and knowledge in the experience economy era.The development of leisure agriculture in modern agricultural science and technology park shows many advantages,such as scientific and technological aspects,cultural aspects,ecological aspects etc.Taking Henan modern agriculture development base as example,based on analyzing the development background,existing problems and feasibility,the development ideas,marketing concepts and proposal were put forward,which will provide clear references for the development of leisure agriculture in modern agricultural science and technology park.