浅析传播于语境中的视觉符号

Superficial Analysis of Propagation in the Context of Visual Symbols

在社会生活中,各个领域都离不开设计,同样,也离不开视觉符号。大多数群体能否接纳和体会到视觉符号所传达的意思,是视觉符号设计成功与否的重要表现;再加上视觉符号特有的属性,对其的研究是非常重要的。视觉符号与商业营销息息相关,不仅能体现出营销个体的服务理念,还能在传播过程中将受众带入一种特有的语境。个体体现的是积极、活泼的语境,或是商业化成熟的语境,这些都是直接透过视觉符号的表现形式而感觉到的,这一点在实际的运营过程中体现得尤为明显。

In social life, all areas are inseparable from the design;the same is also inseparable from the visual symbols. Most groups can accept and understand the visual symbols to convey meaning, is the visual symbol design is important to the success of the performance;visual symbols specific attributes coupled with its research is very important. Visual symbols and commercial marketing is closely related not only to reflect the individual marketing service concept, but also in the propagation of the audience into a unique context. Individual embodies a positive, lively context, mature or commercial context, these are a direct manifestation through visual symbols and feel, which is in the actual operation of the process, was especially evident.